What can be done with Augmented Reality


Augmented Reality is a buzzword and it became more popular with the arrival "Pokemon Go". Many people enjoyed catching Pokemon but this technology actually can do a lot more wonders along with making people play games.

What is Augmented Reality (AR)?

A technology that allows computer-generated virtual imagery information to be overlaid onto a live direct or indirect real world environment in real time is called Augmented Reality (AR).

In simple words, we can say like Some additional images, visuals, sound and other characteristics are added to the real world Environment, which makes an illusion and makes the viewer believe that the Virtual Objects like images or videos are really present in the Real View. The same technology was used to play Pokemon Go game as you can see some Pokemon's roaming around you.

Uses of Augmented Reality (AR)

  1. Other than gaming industry, Augmented Reality can also be used in eCommerce and marketing. Online retailers like Myntra, Jabong, Limeroad, and Amazon can let their customers try products and check how they would look. It helps customers to have the experience of physical stores where they try before purchasing.
  2. Marketers can make the most of Augmented Reality as they can showcase their products in the form of images along with sound, anywhere they find their potential audience. It will be more interactive for the customers to see a product displayed in an engaging way.
  3. AR can be applied in different fields of education ranging from learning alphabets in primary schools to studying different body parts in post-graduate studies. AR is a very efficient technology for both higher education such as universities and colleges. Children with learning disabilities, communication disorders, emotional and behavioral disorders, physical disabilities and developmental disabilities can be benefited by the use of AR Technology.
Defination of Augmented reality in simple

How does Augmented Reality (AR) work?

Unlike virtual reality, which creates a totally Artificial Environment with no live feed, Augmented Reality uses the existing environment and overlays the new information on top of it.

Basically there are two layers which are getting overlapped. Bottom layer contains the Real Life feed(View that we see when we start our Camera). The Top layer is the Virtual Object which can be an image, video, animation or any Computer Graphic object. When this two layers get mixed, what we get is an Augmented View of Real life feed and Virtual Objects.

Augmented Reality = Live feed from Camera + Virtual Object

On what Devices on Augmented Reality (AR) is used?

Augmented Reality is mostly used in mobile phones, PCs, Smart TVs, and Smart glasses. Mobile phones are the example of Pokemon Go as well. PCs and smart TVs show the augmented reality using a webcam. Smart glasses like Microsoft HoloLens, Magic Leap Lightwear, Epson Moverio BT-300FPV Drone Edition, Google Glass Enterprise Edition, Vuzix Blade AR are the best way as you can see the objects incorporated into real-world in reality.


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