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We will be working with the markers already provided by ARtoolkit library. If you want to create your own marker read this article Create Custom Marker
If you have created a custom marker, put the pattern file in "Assets/ARToolKit5-Unity/Resources/ardata/markers" location. And in ARToolkit script and ARMarker script change the pattern file name to what you have inserted in "Assets/ARToolKit5-Unity/Resources/ardata/markers" location.
When your App starts you could see the camera of your device starts, just point your device towards the marker you have used. You should now see something like this on your device.